As you know, I was in London last week with my trendwatching class. We did some 'coolhunting' in Camden Town and Shoreditch. Coolhunting basically means keeping all your senses sharp and looking out for unusual things. The goal was to then connect the things we spotted to the other stuff we spotted in Amsterdam and Berlin, in order to see patterns and maybe a trend evolving.
London is always a good idea. We saw the David Bowie exhibition in the V&A Museum, which was amazing and so well done! They really did a good job at completely immersing the visitor into Bowie's creative mind and world.
We also visited Tate Modern and had a lecture from their Marketing Director which was super interesting. Their marketing and communication activities are so diverse! Apart from their permanent collection, there is the
Lichtenstein Exhibition, until 27th May. Tate used a lot of social media activities to promote this superb exhibition: tours on Twitter, the Lichtenstein blog which also offers behind-the-scene information and the possibility to share your own opinion on the exhibition. What I think was really cool was 'Your Lichtenstein inspired make-up'. Tate gave people the chance to share their own Lichtenstein inspired make-up look, by posting pictures on their facebook page. You can also find some
tutorials on Youtube, if you'd like to try it ;)
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| so cool! |
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| For the ultimate hipster feeling, go to Old Truman Brewery in Shoreditch area. Hipsters working on their Macbook, drinking coffee and socializing with each other. |
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| Ryan spotted at Urban Outfitters |
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| my new leggings from Topshop |
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| David Bowie exhibition |
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| St. Regent's park |
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| squirrels ! |
